Lebensmittellieferung: Aldi-Kund:innen in der Schweiz

Selected insights on grocery delivery: Aldi users in Switzerland

• Aldi has a high share of users that are Millennials compared to the total online population
• Compared to other grocery delivery services, Aldi has a relatively high share of male users
• Aldi users have a similar income distribution as grocery delivery users in general
• Aldi users are more likely to live in large cities than grocery delivery users in general
• Success and career advancement are relatively important to Aldi users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors