Zielgruppe: Hundehalter:innen in der Schweiz

Ausgewählte Insights über die Zielgruppe: Hundehalter:innen in der Schweiz

• Many dog owners have a high annual household income
• Being successful has more importance to dog owners than to the average consumer
• 20% of dog owners are innovators or early adopters of new products
• A relatively low share of dog owners think that housing is an issue that needs to be addressed
• 48% of dog owners remember seeing ads in video portals

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• Living Situation
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Pets

• Consumer attitudes
• Challenges facing the country
• Politics
• Innovation adoption
• View on the country's economic situation
• View on personal economic situation
• Economic concerns

• Media usage
• Social media usage
• Digital advertising touchpoints
• Non-digital advertising touchpoints

Demographic profile

• Age of consumers in Switzerland
• Gender of consumers in Switzerland
• Level of education in Switzerland
• Share of consumers in Switzerland in the high, middle, and low thirds of household gross income
• Type of households in which consumers in Switzerland live
• Communities where consumers live in Switzerland
• Accommodation type and home ownership in Switzerland
• LGBTQ+ status of consumers in Switzerland

• Most important aspects of life for consumers in Switzerland
• Top 10 interests of dog owners in Switzerland
• Top 10 hobbies and leisure activities of dog owners in Switzerland
• Top 10 sports activities of dog owners in Switzerland
• Top 10 sports followed by dog owners in Switzerland
• Pets living with dog owners in Switzerland

• Agreement with statements in Switzerland
• The 10 most important issues facing Switzerland according to dog owners
• Political attitudes of consumers in Switzerland
• Innovation adopter types based on statements towards innovation by consumers in Switzerland
• Economic situation in Switzerland as percieved by dog owners
• Perceived personal economic situation of dog owners
• Agreement with statements regarding economic concerns of dog owners

• Type of media consumers in Switzerland have been using in the past 4 weeks
• Top 10 social networks used by dog owners
• Top 10 channels where dog owners in Switzerland remember coming across digital advertising
• Places where consumers in Switzerland have come across non-digital advertising in the past 4 weeks