Zielgruppe: Nagetierhalter:innen in Mexiko

Ausgewählte Insights über die Zielgruppe: Nagetierhalter:innen in Mexiko

• There are pet rodent owners throughout all income brackets
• Career advancement has more importance to pet rodent owners than to the average consumer
• 14% of pet rodent owners are innovators or early adopters of new products
• A relatively high share of pet rodent owners think that rising prices, inflation & cost of living are issues that need to be addressed
• 58% of pet rodent owners remember seeing ads in video portals

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• Living Situation
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Pets

• Consumer attitudes
• Challenges facing the country
• Politics
• Innovation adoption
• View on the country's economic situation
• View on personal economic situation
• Economic concerns

• Media usage
• Social media usage
• Digital advertising touchpoints
• Non-digital advertising touchpoints

Demographic profile

• Age of consumers in Mexico
• Gender of consumers in Mexico
• Level of education in Mexico
• Share of consumers in Mexico in the high, middle, and low thirds of household gross income
• Type of households in which consumers in Mexico live
• Communities where consumers live in Mexico
• Accommodation type and home ownership in Mexico
• LGBTQ+ status of consumers in Mexico

• Most important aspects of life for consumers in Mexico
• Top 10 interests of pet rodent owners in Mexico
• Top 10 hobbies and leisure activities of pet rodent owners in Mexico
• Top 10 sports activities of pet rodent owners in Mexico
• Top 10 sports followed by pet rodent owners in Mexico
• Pets living with pet rodent owners in Mexico

• Agreement with statements in Mexico
• The 10 most important issues facing Mexico according to pet rodent owners
• Political attitudes of consumers in Mexico
• Innovation adopter types based on statements towards innovation by consumers in Mexico
• Economic situation in Mexico as percieved by pet rodent owners
• Perceived personal economic situation of pet rodent owners
• Agreement with statements regarding economic concerns of pet rodent owners

• Type of media consumers in Mexico have been using in the past 4 weeks
• Top 10 social networks used by pet rodent owners
• Top 10 channels where pet rodent owners in Mexico remember coming across digital advertising
• Places where consumers in Mexico have come across non-digital advertising in the past 4 weeks